起伏式flighting schedule
总印象gross impressions
毛评点gross rating points
讯息力度message weight
方法methodology
组合媒介法mixed-media approach
驱动值motivation value
看见机会opportunity to see
脉冲式pulsing schedule
视听率rating
到达率reach
每册读者数readers per copy
近期策划regency planning
路障式road blocking
外溢媒介spillover media
增效效应synergy
电视户television households
批量折扣bulk discounts
行业杂志business magazines
截稿日期closing date
分类图片广告classified display ads
彩色样品纸条color strip
混合收费制combination rates
合同收费制contract rate
赠阅发行controlled circulation
联合形式cooperative/co-op programs
购物杂志custom magazine
人口版demographic editions
图片广告display advertising
实际收费earned rates
频率折扣frequency discounts
黄金版位full position
门式折页gatefold
基本发行量guaranteed circulation
岛形半版island halves
小单元junior unit
地方城市杂志local city magazine
媒介采购员media buyer
全国性价格national rate
上市日期on-sale date
公开收费制度open rate
订阅发行paid circulation
自动弹启式广告pop-up ad
自选版位费preferred-position rates
预印广告插页preprinted inserts
清样proof copy
初级发行量primary circulation