车内尾部招贴car-end posters
电影贴片广告cinema advertising
电子显示屏electronic signs
陈列品exhibits
陈列媒介exhibitive media
全面登场full showing
全球定位系统GPS
车内广告牌inside cards
100露出数100showing
户外媒介out-of-home media
车体招贴outside posters
奖品premiums
产品安插product placement
登场showing
看板spectaculars
标准户外广告standardized outdoor advertising
成品招贴stock posters
优惠赠券take-ones
出租车外壳taxicab exteriors
终点站招贴terminal posters
30张招贴架30-sheet poster panel
商业展示会trade shows
交通广告transit advertising
车站棚广州广告transit shelter advertising
录像手册video brochure
广告印象advertising impression
广告反应曲线advertising response curve
注意度attention value
间歇式排期blinking
集中式bursting
品种开发指数category development index
发行量circulation
持续性continuity
持续式continuous schedule
成本效益cost efficiency
单位成本cost per point
创意组合creative mix
分布目标distribution objectives
有效频次effective frequency
有效到达率effective reach
暴露值exposure value